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Telethons
Variety of Israel - Telethon 2007
Staying true to its show business roots, Variety the Children’s Charity has a long-standing practice of using television to reach out to the hearts of thousands of Variety members and supporters worldwide. Each Telethon provides a chance to highlight the many charitable organizations supported by a Variety Tent as well as the many sponsors and volunteers that make the work of Variety possible.
  This television exposure allows members as well as celebrity supporters the opportunity to bring attention to the real stars
– Variety’s children – by literally casting a spotlight on the real-life stories of some of the amazing children that Variety assists.
Right: Michael Bolton as a surprise guest at Tent 35 New York's 2005 Telethon
Left: Bob McGrath and Cousin Bruice at NY Telethon
“Our mission is to inspire hope, enrich lives, and build a better future for children,” said Barbie Hislop, Executive Director of Variety of British Columbia, Canada. “I think that when we can provide a child with moments like this, we are helping every bit as much as any medicine or therapy.”
  
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Zach Andrews, Variety of Buffalo's 2005
Celebrity Child asks viewers to double
their dollars during the Corporate Match.
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Global BC’s Steve Darling shares the microphone
and a smile with Joshua on Tent 47’s 2007 Show
of Hearts Telethon. Photo Credit: Joy Chen
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Two children pose during Tent 51 Variety of
Israel 's Telethon.
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 Last year, Variety Telethons worldwide raised over US$17,400,000!
Variety of Israel - 2007
The 2007 Variety Israel Telethon was part of a very popular TV Show “Dancing with the Stars” and raised US$2.5 million in two and half hours. The ratings were close to 25% of viewers nationwide which also broke records in Israel’s television history!
 
Above: Tent 51 Israel Telethon
Variety of St. Louis - 2007
Celebrating its 75th anniversary in April of 2007, Variety the Children’s Charity of St. Louis raised more than US$3.2 million as the result of its annual fundraising and awareness campaign, Variety Week, which ran from April 7 to 14.  Variety Week included five major events, three consumer promotions and a primetime special and late-night telecast, which aired on CBS affiliate KMOV Channel 4.
National Association of Broadcasters Service to America Partnership Award
On June 11, 2007, KMOV TV, the St. Louis Tent’s then 19-year television partner, won the Service to America Partnership Award at the 9th Annual Celebration of Service to America Awards in Washington, D.C. for this long-term partnership and exemplary public service to Variety the Children’s Charity. This annual event honors the exceptional public service contributions of radio and television broadcasters and their local partners across America Service. The 75th anniversary primetime special of Variety of St. Louis was entered for this nomination.
Left: Photo of NAB Service to America Partnership Award
Below Right: Tent 47 British Columbia
 Variety of British Columbia - 2008
The 2008 Variety Show of Hearts Telethon in British Columbia was an amazing success raising $8,173,945. This total more than surpassed last year’s total of US$7,568,732 and the plan is to keep this momentum going strong. As one of the biggest fundraisers in Canada, the 23 hour Telethon presented concerts by Michael Bublé, Andrea Bocelli, and performances such as River Dance and Gretchen Wilson’s Country on Ice. In addition, segments highlighting the Variety Show of Hearts Kids featured how Variety inspires hope, enriches lives and builds a better future for BC’s children. Some Variety Kids, such as Janeece Edroff, also give back to help other children that Variety serves. For the past eight years Janeece has been working towards her goal of raising US$1,000,000. She has currently raised US$650,000. This total began accumulating through a penny drive at her elementary school.
 Variety of Buffalo - 2008
In the United States, Tent 7 Buffalo raised US$1,303,014 during its 46th annual Variety Kids Telethon. During this year’s Telethon, the opening of the Variety Kids Telethon Pharmacy was announced. The 4,000 square foot state-of-the-art pediatric pharmacy was made possible through a US$1.7 million Variety commitment. Funds are raised through Variety of Buffalo Telethon efforts. This facility, located in the center of the Variety Tower in the Women & Children’s Hospital in Buffalo NY, will accommodate for increasing patient volumes, advances in technology and requirements including those that re regulate to ensure patient safety and accuracy, as well as improve workflow efficiencies and support clinical pharmacist recruitment and retention efforts. Click here to see pictures from Variety Kids Telethon 2008.
Above: Tent 7 Buffalo Telethon
Variety of Iowa - 2008
Variety the Children’s Charity of Iowa - Tent 15 - proudly conducts the largest telethon in the state! This year’s 34th annual Variety Telethon held March 8 – 9, 2008, raised an exceptional US$3,455,854! Since their first telethon in 1975, Tent 15 Iowa has given over US$70 million dollars to over 300 children’s charities in all 99 counties, and put over 300 Sunshine vans on the road to transport children. Through a wide support system of dedicated cast members, volunteers, staff and donors, Tent 15 is able to continue to help Iowa’s children in need.
  
Above Left and Middle: Tent 15 Iowa Telethon 2008 Above Right: Tent 15 Iowa Telethon 2007
Tent 47 British Columbia Show of Hearts Telethon
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